Are you participating
in a Trade Show?

Use modern technology
to attract visitors
and instantly capture
their contact information

Send on-site
and automated
informational emails
to visitors

What is OptinSpot?

OptinSpot is a software specially designed for exhibiting companies.

OptinSpot simplifies and automates the process of collecting visitors contact information while visiting your booth or event.

OptinSpot provides an automated function of scanning the business card of your visitors based on Artificial Intelligence methods.

OptinSpot, the Lead Capture Tool that collects and organizes visitor data, won the GOLD Award at the Exhibitions Marketing Awards 2020

We are very proud of the GOLD award of the OptinSpot digital platform as part of the Exhibitions Marketing Awards 2020.

The awards were organized for the first year by Boussias Communications and Marketing Week and reward good practices, innovation, innovative services and expertise in the field of exhibitions.

You can try the Android app as a Guest User

Coming soon…

Why do I need to collect visitor contact info?

Participating in an trade show aims to gather visitors with the final result:

  • the increase of the clientele
  • building and strengthening the brand of the company
  • exploring collaborations
  • investigating of market trends

All of the above is a prerequisite for gathering visitors to your booth and collecting their contact information.

The data you need to collect include at least the visitor’s email, or in addition the name, or some of your product / service categories that the visitor has been interested in.

How did you collect your visitors contact info?

Traditionaly

By keeping data in the traditional way (eg paper & pencil), or by collecting business cards wherever possible.

  • it is necessary to type and input the data into a spreadsheet eg. Excel
  • there is a high risk of an error while typing
  • not everyone has a business card
  • it is also necessary to keep notes for the interest of the visitor eg. Which product categories are of interest to him
  • you will contact the visitor several days after the end of the ehxibition

By scanning

By scanning the barcode of the visitor card, if the exhibition organizer provides such a facility.

  • requires to rent of the necessary equipment by the organizer of the exhibition
  • it is also necessary to keep notes for the interest of the visitor eg. Which product categories are of interest to him
  • you will contact the visitor several days after the end of the ehxibition

And then?

The first step after your participation in an trade show is to gather and digitize all the details of your booth visitors. A particularly laborious and time-consuming process.

In conclusion, the 3 major problems with the old methods of data collection are:

A

The time-consuming process of data entry, which in many cases is not valid.

B

The time-consuming process of processing, sorting and digitizing collected visitor data.

Γ

The time between the prospective client’s visit to your booth and your subsequent communication is critical enough, so visitors receive the information late, at a time when their interest has fallen.

OptinSpot automatically solves the problems above, while boosting your brand and creating an impression if that is what you are looking for!

Case Studies

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